Welcome to “My World”
in this Big, Beautiful, Universe.


Creative Direction

With over twenty years in the design industry I have learned what makes a great design but more importantly I have learned what doesn’t make a great design. From icon design to large multi-media presentations I have the experience to lead any team to amazing creative results. Creative Direction implies directing. While you do have to direct your team, I feel it is so much more than simply directing. You have to learn the strengths and…

Branding

A lot of companies have a problem understanding branding and what it is their “Brand Image” is. It is something that far too often is overlooked in the design of everything from a company’s corporate identity, print design, web design, commercials and about anything else a company does to promote itself. When this happens the company doesn’t have a consistent look & feel in all the different medium they are advertising in and are easily forgotten…

Print Design & Development

I have always taken a traditional approach to all my design because I believe it’s the only way to truly develop great advertising & design. The print medium is often overlooked as part of a successful businesses strategy in modern times. Having great looking print advertisements and handouts like postcards, business cards, pocket folders and promotions is still one of the best methods to sell them your product or service…

Project Management

Everything I do in the design industry requires a certain amount of project management but my speciality is leading a client when they feel overwhelmed with everything entailed with large, complex projects. From large eCommerce websites to print catalog’s I am adept at breaking it all down into stages then figuring out timelines and milestones so the project can be completed on time and on budget. It’s juggling act sometimes but it’s what is required to accomplish large ambitions and goals…

Marketing

If you are a professional designer, art director or creative director of any medium you are inherently a marketer. As a designer right out of school I would take it personally when my Art Director or a client didn’t love my design as much as I did. I mean I stayed up till 3AM working on this, I put my heart and soul into it! Why don’t you see what I see!?! Luckily I had a couple wonderful mentors who taught me not to take ownership in the design and to make sure not to lose sight of the marketing objective…

Web Design & Development

I built my first website in 1996 using this new application called Flash. I read through the manual and watched a couple tutorial videos I had on a CD. I was still in college earning a degree in Visual Communications. At the time my industry was mainly print design. I was immediately enamored with this new medium. It fit with my love for drawing and my new-ish found love for digital art. I have been designing and developing websites ever since. Web design and development have come a long way since 1996…

If you only knew the magnificence of the 3, 6 and 9,
then you would have the key to the universe.

- Nikola Tesla

I’ve built my success on the idea that a win for me
involves a win for everyone around me.

- Donny Deutsch

There are three responses to a piece of design — yes, no, and WOW!
WOW is the one to aim for.

- Milton Glaser

Never mistake legibility for communication.

- David Carson

Design is more than just a few tricks to the eye.
It’s a few tricks to the brain.

- Neville Brody

Logos are a graphic extension of the internal realities of a company.

- Saul Bass

It took me a few seconds to draw it,
but it took me 34 years to learn how to draw it in a few seconds.

- Paula Scher

Try not to become a man of success,
but rather try to become a man of value.

- Albert Einstein

Never fall in love with an idea. They're whores:
if the one you're with isn't doing the job, there's always, always, always another.

- Chip Kidd

The best icons are more like traffic signs than graphic illustrations.

- Susan Kare

Design is the silent ambassador of your brand.

- Paul Rand

I strive for two things in design: simplicity and clarity.
Great Design is born of those two things.

- Lindon Leader

You have to learn the rules of the game.
And then you have to play better than anyone else.

- Albert Einstein

I don't like Thomas Edison. I'm a fan of Nikola Tesla.

- David Lynch

As a photorealist painter,
The incredible challenge of recreating reality is my motivation.

Bert Monroy